Best Yay.com Alternatives & Competitors

Start With The Yay.com Plan That Supports Your Work

Yay.com alternatives should be measured against the current Core, Standard or Premium plan. The reviewed live plan cards show Core with 100 minutes per user, Standard with 750 and Premium with an unlimited allowance subject to the applicable destinations and terms.

Core advertises basic routing, desktop/mobile apps, voicemail and thirty-day recording retention. Standard adds multi-level IVR, voicemail transcription, monitoring and CRM/app integrations. Premium lists AI transcription, summaries, smart queuing, analytics and twelve-month recording retention. Ask Yay.com competitors to match the required tier rather than the smallest licence.

A Yay.com replacement for Standard should retain the relevant CRM workflow and menu structure. Replacing Premium requires a closer comparison of queue behaviour, reporting, AI and archive access. A simple business-number application can suit a smaller requirement without replacing all of those functions.

Before comparing Yay.com alternatives, identify the current reason to change: missed enquiries, difficult administration, weak integration, an unsuitable recording policy or excessive complete cost. Give Yay.com alternatives an acceptance requirement for that problem. A list of additional features from Yay.com competitors is less useful than a demonstrable improvement in work staff perform every day.

Ask Yay.com competitors to distinguish available functionality from future announcements and separately purchased services. An AI call summary, a conversational receptionist and an outbound dialer perform different jobs. When comparing Yay.com alternatives, their appearance under one supplier’s AI heading does not establish identical inclusion in every plan.

Use Live Regional Pricing And Resolve Conflicting Plan Details

Current Yay.com alternatives research should not reuse older directory prices without verification. The reviewed live Yay.com plan cards displayed $12 Core, $20 Standard and $32 Premium per user monthly, marked paid yearly. For Yay.com alternatives, obtain the applicable currency and UK checkout offer instead of treating those dollar figures as GBP.

The site also retains no-contract, pay-monthly wording, while its current cards offer yearly payment. Ask Yay.com competitors to show payment schedule, service commitment, renewal and cancellation separately. When comparing Yay.com competitors, obtain the same clarification from Yay.com for the specific order rather than assuming an older monthly FAQ governs an annual purchase.

A Yay.com replacement should use the actual public-number inventory. The live plan cards and a detailed comparison page present different included-number counts, and published additional-number amounts also vary. For Yay.com alternatives, confirm included numbers and rental in writing; do not multiply an uncertain allowance by the workforce.

For Yay.com alternatives, record each required seat, shared number, direct number, integration, recording allowance and calling bundle. Compare one complete account in the same currency and on the same tax basis. A plan from Yay.com competitors can be fairly priced yet still cost more than the existing service once essential extras are added.

Compare Five Hosted Phone Services By Paid Scope And Trial

These Yay.com alternatives come from the supplied provider list and address hosted business communications. The order reflects distinct buying needs rather than a universal call-quality ranking. Prices retain the verified currency and billing basis; a UK quotation remains necessary where the public reference is in dollars or euros.

Yay.com alternatives: verified ratings, plan boundaries, prices and trial terms

Provider	Best Fit	Plan Boundary	Pricing & Trial
RingCentral RingEX G2 Customer Rating★★★★★★★★★★4.2/5	A broader employee suite with UK calling, meetings and central administration.	UK Standard adds multi-level IVR and on-demand recording. Premium adds automatic recording, multi-site tools and CRM integrations. RingCX is separate.	Essentials: £12.99/user/monthAnnual payment; £17.99 monthly; 100 inclusive minutes/user. Standard: £19.99 annually / £23.99 monthly. Confirm tax and usage.Free Trial Available — UK duration unconfirmed on reviewed offer. New subscribers; 5 users, 2 desk phones, 50 domestic minutes/user. Hardware-return terms apply.Request UK Free Trial Terms
Dialpad Connect G2 Customer Rating★★★★★★★★★★4.4/5	Staff prioritising real-time transcripts and AI call recaps within a calling app.	Pro adds key CRM integrations, multi-office administration and 24/7 support. Sell and Support have separate scopes.	Standard: US$15/user/monthVerified annual USD reference; US$27 monthly. Pro: US$25 annually / US$35 monthly. Obtain applicable GBP terms and calling coverage.14-Day Free Trial — verified for Connect. Confirm UK number availability, evaluated plan, traffic allowance and paid conversion.Start 14-Day Free Trial
Ringover G2 Customer Rating★★★★★★★★★★4.6/5	Sales and recruiting teams needing calling tied to CRM/ATS records and coaching.	BUSINESS adds native integrations, Power Dialer and advanced routing/coaching. SMART trial does not establish BUSINESS or campaign entitlements.	SMART: £22/user/monthAnnual-payment reference; £29 monthly. Minimum 3 users; stated 12-month commitment. BUSINESS: £34 annually / £59 monthly, excluding taxes.7-Day Free Trial — UK SMART FAQ specifies 3 users and 120 outbound minutes. Confirm checkout conversion plan and BUSINESS pilot terms separately.Request 7-Day Free Trial
CloudTalk G2 Customer Rating★★★★★★★★★★4.4/5	Customer-facing teams comparing routing, calling bundles and outbound workflows.	Essential differs from Starter. Preview/power and parallel dialing, plus conversation intelligence, can require add-ons. Confirm advanced integrations.	Essential: €29/user/monthAnnual EUR reference; €39 monthly. Minimum 1 licence. Obtain the applicable UK quote, destination bundle, taxes and extra fees.14-Day Free Trial — one number and US$5 credit; no credit card required. Confirm number country and necessary integration access.Start 14-Day Free Trial
GoTo Connect G2 Customer Rating★★★★★★★★★★4.4/5	Businesses evaluating reception, branch call flows and ongoing administration.	Phone System, AI Receptionist, CX and Contact Center differ. Regional messaging and calling coverage need explicit qualification.	Retail quote requiredA general retail GBP price was not verified. Scope users, locations, features, numbers, implementation, devices and commitment.14-Day Free Trial Advertised — official Connect reviews page; its trial link leads to sales. Confirm UK eligibility, issued plan, allowed usage and dates.Request 14-Day Free Trial

For Yay.com alternatives, confirm the regional offer reached by any referral, the exact paid plan and the complete order. Trial duration does not establish unlimited traffic, production messaging approval or number portability. Demos and refund policies are separate from free live trials.

1. RingCentral RingEX: A Broader Employee Suite With UK Tier Boundaries

RingCentral RingEX belongs among Yay.com alternatives when the organisation wants employee calling, meetings and messaging with central administration. For Yay.com alternatives, the UK plan comparison uses Essentials, Standard, Premium and Ultimate. Do not replace those terms with a US Core or Advanced price.

UK Essentials lists £12.99 per user monthly paid annually or £17.99 monthly, with 100 inclusive minutes per user. Standard lists £19.99 annually or £23.99 monthly and 750 minutes. Ask Yay.com competitors to calculate extra usage using the business’s actual destinations rather than assuming an unlimited domestic package.

A Yay.com replacement needing a menu, meetings and on-demand recording should assess Standard. Premium adds automatic recording, multi-site tools and CRM integrations. A lower entry price from Yay.com competitors is not a like-for-like quote when those functions determine whether employees can complete their work.

The UK offer verifies a free trial for new subscribers with five users, two desk phones and fifty domestic minutes per user. A general UK duration was not confirmed on the reviewed page. For Yay.com alternatives, obtain the actual expiry date rather than applying a US trial period automatically.

Hardware has a twenty-one-day return condition after trial cancellation to avoid hardware charges. Have Yay.com competitors separate equipment obligations from service cancellation. For a Yay.com replacement, a desk-phone evaluation can be useful, but it requires its own inventory and return process.

Choose it when: the broader employee suite and appropriate UK plan justify the cost. Important limit: recording modes, CRM access and calling allowances differ by tier; RingCX is a separate contact-center product. When testing Yay.com alternatives, include a real reception handoff and customer-record update before deciding.

2. Dialpad Connect: Compare Call Assistance And Integration Access

Dialpad Connect fits Yay.com alternatives research when live transcripts and call recaps are a priority. Among Yay.com alternatives, compare Connect as the employee communications product. Dialpad Sell and Support should not be included implicitly in the entry calling licence.

The current verified USD references are Standard at US$15 per user monthly on annual billing or US$27 monthly, and Pro at US$25 annually or US$35 monthly. Ask Yay.com competitors for the applicable GBP price, tax, number access and country bundle before using those figures in a UK budget.

A Yay.com replacement that depends on CRM integration needs the correct paid tier. Dialpad places key CRM integrations, multi-office administration and 24/7 support under Pro. Among Yay.com competitors, Standard can be suitable when those extras are unnecessary, but it is not the relevant saving for a Pro-dependent workflow.

Dialpad verifies a fourteen-day Connect trial. When testing Yay.com alternatives, ask which plan is being evaluated, what traffic is allowed and what happens at expiry. When testing Yay.com alternatives, use specialist vocabulary, names, addresses and a customer changing their mind halfway through a call.

Have Yay.com competitors show where employees correct inaccurate notes and how the final record reaches the CRM. When evaluating Yay.com competitors, include a mobile call, a transfer and a missed enquiry. Conversation assistance in Yay.com alternatives is useful when it saves work without leaving a colleague to reconstruct the customer’s request.

Choose it when: the app and AI assistance improve daily employee calls. Important limit: paid integration access and specialist contact-center features need qualification. A successful prepared transcript from a Yay.com replacement does not prove the same result on your devices, network and customer conversations.

3. Ringover: Qualify The CRM Or Recruiting Workflow

Ringover is relevant among Yay.com alternatives for teams wanting calling tied to CRM or applicant-tracking activity, with coaching and outbound tools. For Yay.com alternatives, start with the actual sales or recruiting process rather than assuming every small office needs a power dialer.

The UK SMART annual-payment reference is £22 per user monthly, paired with £29 monthly. BUSINESS shows £34 annually and £59 monthly. The page states a three-user minimum and twelve-month commitment. Ask Yay.com competitors to distinguish paying monthly from being able to cancel monthly.

BUSINESS adds native integrations, Power Dialer, advanced IVR, analytics and coaching. A Yay.com replacement for a CRM-dependent team should price that tier, plus required extras. A SMART licence from Yay.com competitors is not an equivalent quote if the business cannot operate without BUSINESS functions.

The UK SMART trial lasts seven days for up to three users and 120 outbound minutes. For Yay.com alternatives, confirm any BUSINESS evaluation separately. The UK signup copy also refers to Talk after trial, so ask which paid plan actually activates and how to prevent an unwanted conversion.

Give Yay.com competitors a sample customer or candidate list with duplicate contacts, an unanswered call and a requested callback. Check the resulting activity and next owner. An integration in Yay.com alternatives is valuable when follow-up remains accurate, not merely because it launches calls from a record.

Choose it when: the integrated workflow and coaching justify the complete account. Important limit: campaigns and broader channels can require extras, and the UK trial differs from other regional offers. When assessing Yay.com competitors, check the selected destinations, commitment and paid entitlements before moving numbers.

4. CloudTalk: Build The Quote Around Routing And Necessary Extras

CloudTalk belongs among Yay.com alternatives for customer-facing teams comparing routing, integrations and outbound work. Among Yay.com alternatives, it can be a more substantial purchase than a simple employee line, so identify the queue or follow-up improvement that justifies its configuration.

The reviewed EUR price for Essential is €29 per user monthly billed annually or €39 monthly, with a one-licence minimum. Ask Yay.com competitors for the applicable UK currency, number rental, country bundle and extra fees. When comparing Yay.com alternatives, do not silently convert a euro reference into a pound price.

A Yay.com replacement should identify paid extras separately. Essential lists preview/power dialing and parallel dialing as add-ons, while AI conversation intelligence also has separate pricing. When evaluating Yay.com competitors, a team comparing AI summaries should not assume that the basic calling licence includes every analytical tool.

CloudTalk verifies a fourteen-day trial, one number and US$5 credit, with no credit card required. For Yay.com alternatives, limited credit supports a focused workflow test rather than unrestricted production traffic. For Yay.com alternatives, confirm the trial number’s country and the integrations needed before inviting staff.

Have Yay.com competitors demonstrate a call entering a queue, reaching the correct agent, producing a useful activity record and generating a callback after an unanswered attempt. When testing Yay.com competitors, check both administration and the agent’s view, because a configurable flow is not enough if staff cannot see what happened.

Choose it when: routing and the chosen customer-facing workflow justify the complete quote. Important limit: international calling, advanced integrations and analytical extras need explicit scope. Compare Yay.com alternatives by paid entitlements rather than assuming broad trial access will survive on the entry subscription.

5. GoTo Connect: Evaluate Reception And Branch Administration

GoTo Connect fits Yay.com alternatives research when the business wants maintained dial plans, reception and routing across locations. The Phone System page lists customisable dial plans, queues, auto attendants, employee applications and meetings.

A general retail GBP price was not verified on the current pricing page, which directs buyers to sales. Ask Yay.com competitors to quote users, locations, numbers, term, devices, implementation and support. A complete proposal from Yay.com alternatives can be compared fairly when its assumptions are visible.

A Yay.com replacement should distinguish Phone System from AI Receptionist, CX and Contact Center packages. When comparing Yay.com competitors, a menu directing callers to a department, an AI service handling a request and a contact-center supervisor workspace are different requirements, even when the supplier promotes them together.

GoTo advertises a fourteen-day Connect free trial without a card on its official reviews page, but its trial link currently leads to a sales enquiry. For Yay.com alternatives, confirm UK eligibility, issued plan, traffic and start/end dates directly. A prepared demo remains different from access to your own evaluation account.

Have Yay.com competitors recreate an ordinary busy period: a receptionist on another call, an absent colleague, an overflow destination and an after-hours enquiry. When testing Yay.com alternatives, let the future administrator change one rule and confirm the result. When evaluating Yay.com competitors, include the support partner if that organisation will maintain the system.

Choose it when: the quoted routing design and support arrangement meet the business’s needs. Important limit: regional calling, messaging and AI usage require qualification. A prepared demonstration of a Yay.com replacement does not prove that an unconfigured production account already meets the same acceptance criteria.

What The Yay.com Fourteen-Day Trial Actually Establishes

Yay.com alternatives should be compared with the incumbent’s verified fourteen-day free trial. The signup advertises no credit card, a free trial number and free calls between users. For Yay.com alternatives, it establishes access to the cloud phone features for evaluation.

Yay.com’s current supplier listing on the UK Digital Marketplace specifies three users, one number and five minutes of daily calling. Ask Yay.com competitors to state their limits just as clearly. Among Yay.com alternatives, a trial that opens advanced menus does not necessarily provide enough traffic for an unrestricted sales or support operation.

A Yay.com replacement needs a feature-to-plan record during the pilot. When testing Yay.com competitors, if an evaluated queue, report or CRM action matters, write down the paid tier that retains it. Trial access to a supplier’s highest feature level is not evidence that its cheapest subscription includes those functions.

For Yay.com alternatives, define a short test that fits the allowance: incoming enquiry, transfer, voicemail, outbound callback and record review. Mark items that require more credit, production messaging approval or ported numbers as unresolved. When testing Yay.com alternatives, mark blocked tests as unresolved.

Compare Recording Retention, Search And Export As One Workflow

Yay.com alternatives need to preserve the recording process the business actually uses. Yay.com’s current Core and Standard cards list thirty-day retention, with an extension option at checkout. Premium lists twelve months. For Yay.com alternatives, recording availability and archive duration are therefore different buying questions.

Ask Yay.com competitors to show a recorded call, find it later, restrict access and export it in a useful format. With Yay.com competitors, establish whether a downloaded file remains connected to the right customer record. A recording that exists somewhere but cannot be located quickly may not solve the operational need.

A Yay.com replacement should use the required retention period in its quotation. If the business needs a year of history, do not compare one supplier’s thirty-day default with another’s annual archive as though both have identical scope. When comparing Yay.com alternatives, confirm storage limits, retrieval, deletion and any extra charges.

Before moving to Yay.com alternatives, decide which existing recordings and reports must be exported while the old account is accessible. Number porting does not migrate those archives automatically. A Yay.com replacement needs an owner to complete and check the exports before cancellation.

Test Queue Behaviour And Supervisor Tasks Before Paying For More Tools

Yay.com alternatives for Premium users should receive a precise queue requirement. When evaluating Yay.com alternatives, describe entry rules, agent availability, overflow, voicemail and callback ownership. Smart queuing is useful only when its behaviour matches the customer journey the business needs.

Give Yay.com competitors a busy-period scenario with several incoming callers and one unavailable agent. Check what callers hear, where they wait and who sees an abandoned call. A routing diagram from Yay.com competitors does not establish that follow-up remains clear during interruptions.

A practical Yay.com replacement also needs appropriate supervisor access. Monitoring, whispering, joining a call, reviewing recordings and seeing a dashboard are separate tasks. For Yay.com alternatives, identify the paid licence and permissions for each rather than inferring them from a general coaching claim.

When testing Yay.com alternatives, have the future administrator change an opening time, remove an absent employee and restore the previous route. Routine maintenance of Yay.com alternatives should have an identifiable owner. A sophisticated flow is less helpful if only the original installer understands how to update it.

Compare Minimum Accounts, Calling Coverage And Commitment

Yay.com alternatives should be priced for the same number of required users, public numbers and capabilities. Show annual prepayment separately from a monthly equivalent, retain the source currency and compare amounts on the same tax basis. When costing Yay.com competitors, include implementation and overlapping service during migration.

Ringover’s three-user SMART floor at the £22 annual reference equals a £66 monthly equivalent before taxes and extras. This is a subscription-floor example for comparing Yay.com competitors, not a feature-equivalent saving. BUSINESS-dependent work requires a different quote.

A Yay.com replacement must also cover the actual calling destinations. Yay.com’s help describes Premium coverage for the UK plus fifty-four countries, but it separately excludes calls to mobile virtual network operators. Ask providers of Yay.com alternatives to confirm important routes rather than interpreting unlimited as every number worldwide.

Ask Yay.com competitors to explain what happens when users join or leave, an integration is added or calling exceeds the bundle. A low initial estimate can become expensive when the necessary tier or commitment is omitted. For a Yay.com replacement, keep the accepted order and regional terms with the implementation record.

Keep Number Type, Device Support And Messaging Separate

Yay.com alternatives should be tested on the devices employees will use: web application, desktop client, mobile app and supported desk phone. When assessing Yay.com alternatives, inventory the actual model and firmware before assuming existing equipment can be reprovisioned by another supplier.

Have Yay.com competitors demonstrate answer, hold, attended transfer, voicemail and a shared-number callback. Include mobile notifications when the screen is locked and a colleague covering an absent person. Among Yay.com competitors, similar feature labels can hide different day-to-day interactions.

A Yay.com replacement also needs the right messaging scope. Team chat, SMS on a direct number, a shared customer inbox and WhatsApp are distinct channels. For Yay.com alternatives, confirm UK eligibility, number type, activation, message charges and permissions rather than borrowing a US product description.

For Yay.com alternatives using CRM integrations, test an unknown caller, duplicate contact and transferred conversation. With Yay.com competitors, confirm what information is written and who owns the next action. A catalogue logo for Yay.com alternatives does not establish that every custom field or required workflow is supported.

Coordinate Number Porting Before Stopping Renewal

Choose two Yay.com alternatives for a representative pilot with temporary numbers. Include staff who answer the main number, work remotely and administer users. When testing Yay.com alternatives, run the same acceptance script on each service before moving public numbers that customers already know.

Ask Yay.com competitors to check portability for every number and identify the source-account details required. When moving to Yay.com competitors, keep Yay.com active while the transfer is coordinated. A general claim that number transfers are supported does not confirm eligibility or the activation date for your exact inventory.

A production Yay.com replacement needs greetings, business hours, emergency-location information, permissions and overflow destinations ready before cutover. For Yay.com alternatives, agree who handles a partial activation or delayed number. When moving to Yay.com competitors, test incoming calls from outside networks and outbound caller identity after the move.

Yay.com’s cancellation FAQ describes stopping renewal through Account > My Voice Plans. It also gives different number-holding periods after cancellation: ninety days for standard numbers and thirty for premium or trial numbers. For Yay.com alternatives, treat these as post-cancellation rules rather than a reason to cancel before porting.

Before adopting Yay.com alternatives, export required data and reconcile linked services, devices or annual payment obligations before closing the old account. A Yay.com replacement is easier to operate when the transfer owner, new administrator and support escalation route are clear to staff.

Choose The Improvement That Justifies The Move

The best Yay.com alternatives solve a defined requirement. RingEX fits a broader employee suite; Dialpad Connect conversation assistance; Ringover integrated sales calling; CloudTalk configured customer-facing work; and GoTo Connect qualified reception and branch administration.

Yay.com competitors are less persuasive if the problem is an unused setting or a feature already available on a suitable current plan. When comparing Yay.com competitors, give the incumbent the same acceptance script. Adjusting one workflow may involve less cost and disruption than replacing the whole service.

A strong Yay.com replacement passes the required-feature checklist, complete budget and realistic pilot. Our hosted VoIP provider guide explains the broader service category. Among Yay.com alternatives, choose the arrangement the business can maintain after onboarding, with clear responsibility for support and future changes.

Research And Comparison Basis

We researched Yay.com alternatives through current official plan cards, feature pages, trial material, account FAQs, matching G2 listings and supplier-authored UK framework information. Search research covered cloud PBX replacements, pricing, retention, CRM workflows, queueing and migration.

Yay.com competitors were selected from the supplied provider list for hosted business calling. Currency, billing, trial and document conflicts remain explicit. This documentation-based comparison was checked November 1, 2026; it does not claim firsthand call-quality, support or responsive-browser testing.

Frequently Asked Questions

What Are The Best Yay.com Alternatives?

RingCentral RingEX, Dialpad Connect, Ringover, CloudTalk and GoTo Connect are relevant hosted-phone options. Compare the required paid tier, regional calling, recordings, integrations, trial scope and complete account rather than choosing solely from a headline price.

Which Yay.com Competitors Have Free Trials?

Dialpad Connect and CloudTalk verify fourteen days; Ringover’s UK SMART trial verifies seven days. RingEX UK verifies trial availability but its general duration was not confirmed. GoTo advertises fourteen days through a sales enquiry; confirm UK eligibility, plan and issued dates.

Does Yay.com Offer A Fourteen-Day Free Trial?

Yes. Its live signup advertises fourteen days without a credit card and includes a trial number. Current supplier framework information specifies three users and five minutes of daily calling, so duration should not be mistaken for unlimited traffic.

Is There A Free Yay.com Replacement?

A permanently free equivalent was not verified among this hosted-service shortlist. Time-limited access, small calling credits and demonstrations are evaluation offers. For a Yay.com replacement, budget for normal licences, numbers, calling and the required integrations after trial.

Does The Cheapest Yay.com Plan Include Every Feature?

No. Current Core, Standard and Premium cards have different feature and retention boundaries. Broad trial access does not establish the paid entry plan’s scope. When comparing Yay.com alternatives, check the specific CRM, queue, AI and archive requirements.

Can I Keep My Existing Numbers?

Potentially, after the receiving provider confirms portability. Keep Yay.com active while the move is coordinated, provide accurate source-account information and test each number after activation. Do not rely on a post-cancellation holding period as a transfer plan.

Are Older Yay.com Directory Prices Still Reliable?

For Yay.com alternatives, use current official checkout or a written quote. Live cards differ from some older directory figures, and regional displays need the correct currency and billing basis. Do not assume an older GBP starting price remains generally available.

Does Unlimited Calling Include All International Numbers?

No. Verify Yay.com competitors by destination coverage, number type and exclusions with the provider. Yay.com’s help describes selected international coverage on Premium and separate operator exclusions. Extra credit may be necessary for calls outside the plan.

Will My Recordings Move With A Number Port?

Not automatically. Before moving to Yay.com alternatives, export required recordings and reports while the old account is accessible, and agree how the new provider will retain future calls. A port transfers number service rather than the complete historical account.

Should I Replace Yay.com Just To Add AI?

For Yay.com alternatives, first define the task: transcripts, summaries, automated answering and coaching have different costs and benefits. Compare the existing paid tier or an upgrade with migration, then require a representative pilot showing the actual improvement.

Customer Feedback: Check Imports And Important AI Details

CloudTalk reviewer Bent K. rated the product 4/5 on G2 on September 14, 2026. He appreciated daily international outbound calling and accessible contact history, but wanted a more intuitive process for importing and updating larger contact lists. G2 identifies an organic review from a validated current user.

Dialpad Connect reviewer Aaron L. gave 4.5/5 on G2 on October 29, 2026. He valued consolidated conversations and summaries, while noting occasional name or number transcription errors and slow loading of photo-heavy messages. G2 labels the review validated, incentivized and seller-invited.

These paraphrases suggest practical tests for Yay.com alternatives: import a representative list and check critical details in automated notes. Individual experiences do not establish every customer’s result or UK-specific plan performance. Use the feedback to strengthen your evaluation of Yay.com competitors rather than replace it.